Running a Shopify store today is more competitive than ever. Customers make buying decisions in just a few seconds, and trust is the single most important factor. One of the fastest ways to build that trust is by adding an “As Seen On” or “Featured In” section that showcases where your brand has been mentioned.
Why “As Seen On” Sections Are So Powerful
Social proof is one of the strongest psychological triggers in e-commerce. When shoppers see logos from media outlets, blogs, or platforms that featured your brand, they instantly perceive you as more credible and professional.
Key benefits include:
- Instant trust: Visitors feel safer buying from you.
- Higher conversions: More shoppers click “Add to Cart.”
- Better brand image: Your store looks polished and authoritative.
The SEO Benefit: Google Rewards Social Proof
It’s not just your customers who trust you more — Google does too. Search engines use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as ranking factors.
Having a visible “As Seen On” or “Featured In” section shows Google that your store has recognition beyond your own site. That’s a strong quality signal, which can help improve your Shopify store’s rankings.
Why This Matters More Than Reviews Alone
Customer reviews are still important, but shoppers are becoming skeptical of fake or AI-written testimonials. Media features and trusted logos, on the other hand, act as independent proof that your brand is legitimate.
Adding both reviews and media mentions creates a powerful double layer of trust.
The Simple Way to Add “As Seen On” Logos to Shopify
How to Add “As Seen On” and “Featured In” Sections to Your Shopify Store (And Why They Boost Sales)
Running a Shopify store today is more competitive than ever. Customers make buying decisions in just a few seconds, and trust is the single most important factor. One of the fastest ways to build that trust is by adding an “As Seen On” or “Featured In” section that showcases where your brand has been mentioned.
Why “As Seen On” Sections Are So Powerful
Social proof is one of the strongest psychological triggers in e-commerce. When shoppers see logos from media outlets, blogs, or platforms that featured your brand, they instantly perceive you as more credible and professional.
Key benefits include:
- Instant trust: Visitors feel safer buying from you.
- Higher conversions: More shoppers click “Add to Cart.”
- Better brand image: Your store looks polished and authoritative.
It’s important to only include genuine press mentions. Using fake or unrelated logos may damage your credibility and even hurt your reputation in the long run. Authenticity always wins with both customers and search engines.
The SEO Benefit: Google Rewards Social Proof
It’s not just your customers who trust you more — Google does too. Search engines use E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as ranking factors.
Having a visible “As Seen On” or “Featured In” section with real press features shows Google that your store has recognition beyond your own site. That’s a strong quality signal, which can help improve your Shopify store’s rankings.
Why This Matters More Than Reviews Alone
Customer reviews are still important, but shoppers are becoming skeptical of fake or AI-written testimonials. Media features and trusted logos, on the other hand, act as independent proof that your brand is legitimate.
Adding both reviews and authentic media mentions creates a powerful double layer of trust.
The Simple Way to Add “As Seen On” Logos to Shopify
The challenge for most store owners is adding this section easily and quickly without hiring developers. For this purpose, you can use the Fab Scrolling logo app, a simple Shopify app that makes the process effortless.
With the app, you can:
- Upload and display press logos in seconds
- Customize the layout to match your theme
- Ensure everything looks great on mobile
- Update and reorder logos anytime, no coding needed
Final conclusion
Shoppers won’t just take your word for it, they want proof. By adding an “As Seen On” or “Featured In” section with authentic media mentions to your Shopify store, you give them that proof instantly.
The result?
✅ More trust
✅ More sales
✅ Stronger SEO
✅ A brand that stands out
👉 Ready to showcase your press mentions? Try Fab Scrolling Logo app today and add your “As Seen On” section in minutes.
💡 Read How to add a scrolling logos banner in Shopify? 2 min tutorial.
