As Seen On Shopify How to Add Press Logos for Social Proof and Boost Sales

First impressions matter. When shoppers land on your Shopify store, they want reassurance that your brand can be trusted. Adding an “As Seen On” section with press logos is one of the fastest ways to build that trust. Familiar media names act as instant credibility boosters and help customers feel confident buying from you.

Why Add “As Seen On” to Shopify?

  • Trust at a glance – Recognizable logos show your brand has real-world recognition.
  • Higher conversions – Shoppers are more likely to purchase from a store with third-party validation.
  • Polished design – A logo showcase makes your store look professional.

How to Add Press Logos

  1. Use a Shopify App – The easiest method is with an app like Fab Scrolling Logo. Upload your press mentions, adjust the style, and publish in minutes. No code needed.
  2. Custom Code – If you know HTML/CSS, you can build a simple section yourself. Flexible, but requires upkeep.
  3. Hire a Developer – Best for fully custom layouts, though more costly and slower to launch.

Quick Tips

  • Use logos in SVG or PNG formats.
  • Keep the section clean, avoid overcrowding.
  • Add links to original press features when available.
  • Test on desktop and mobile.

💡 Read step-by-step tutorial How to add marquee logo in Shopify?

Why Every Modern Shopify Store Needs an “As Seen On” Section

In today’s e-commerce world, customer trust is the most valuable currency. Visitors make split-second decisions about whether they feel comfortable buying from your store. Adding an “As Seen On” or “Featured In” section with press logos is one of the simplest yet most effective ways to boost credibility and conversions.

1. Build Instant Trust and Authority

When potential customers see that your brand has been mentioned by reputable media outlets, they immediately perceive your store as more professional and reliable. This is especially important for new Shopify stores that haven’t yet built up hundreds of reviews or years of reputation.

2. Increase Conversions Without Extra Ad Spend

Trust signals can often make the difference between someone bouncing and someone clicking “Add to Cart.” A well-designed “As Seen On” section works silently in the background to reassure hesitant buyers — meaning you can improve conversions without spending more on ads.

3. Boost Your SEO With Stronger E-E-A-T Signals

Google increasingly prioritizes websites that demonstrate experience, expertise, authority, and trustworthiness. Featuring press mentions is a direct way to prove that your brand is recognized outside of your own website. Search engines interpret this as a quality signal, which can help you rank higher.

4. Stay Aligned With Modern E-Commerce Design Trends

Take a look at leading Shopify stores — from niche brands to global names — and you’ll almost always see a section showcasing media features. Not having one can make your store feel incomplete or less competitive in the eyes of today’s shoppers.

Tips to Make Your “As Seen On” Section Unique

  • Be authentic: Only display logos of outlets where your brand was genuinely featured.
  • Go beyond logos: Add short pull quotes or snippets from the articles to provide more context.
  • Combine with testimonials: Pairing media features with customer reviews creates a double layer of trust.
  • Optimize your alt text: Use descriptive alt tags (e.g. “As seen on TechCrunch – Shopify store feature”) so Google understands the context.

Conclusion

A Shopify As Seen On section is a small addition with a big impact. It builds social proof, strengthens your brand image, and helps shoppers trust you faster. For the quickest setup, try Fab Scrolling Logo and showcase your press mentions in style.

👉 App link: Fab Scrolling Logo

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